How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 10:57
Processes
People
Place
First look at ‘state-of-the-art’ Coca-Cola Amphitheater before gates open to public - AL.com
Perception
Product
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Google Play Store replaces ‘1-tap buy’ with ‘Slide to buy’ - 9to5Google
Price
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)